Oct 24, 2016
LAW 21: Play A Sucker To Catch A Sucker – Seem Dumber Than Your Mark
Are you a sucker? Or are you a show-off? Either way, you're not going to be powerful. In Law 21 we explore the delicate art of not alienating people with your smarts, and how potent it can be to make others feel a good deal smarter than you. We...
Oct 18, 2016
LAW 20 Do Not Commit To Anyone
We all like to hear that someone – in love or in business – is committed to us, but talk is cheap and value grows from scarcity. So when it comes to making our own moves, Law 20 teaches us to hold back, weigh our options, keep an air of mystery about ourselves... and only commit to...
Oct 10, 2016
Law 19 Know Who You're Dealing With – Do Not Offend The Wrong Person
'Don't you know who I am?!' screamed the insecure person... But maybe you really should know who they are before you offend them: insecure or otherwise, offending the wrong person can have disastrous long-term consequences. Law 19 is all about...
Oct 3, 2016
Law 18 Do Not Build Fortresses to Protect Yourself – Isolation Is Dangerous
Think you're safe hidden away behind those walls, excuses, or personal assistants? Think again: isolation and being hidden from view will be your undoing. This week we guide you through Law 18 and discuss how to bring the public to you;...